The tagline for Zipcars is that they are “the closest thing to owning a car without the cost and hassle. And more convenient, cost effective and fun than car rental. Gas, insurance and a reserved parking spot are always included.” There might be some truth to this, but i think the conveinience factor is probably the most correct. Zipcars are cars you reserve online, pick up on the curb, and drive away. Above is a pic from their website – using Google Maps to show all of the available ZipCars in the NYC area. Of course, there should really be pics of the “insides” of all the cars, as I’m sure they are probably just mobile dumpsters with lots of left over trash from previous drivers… The Zipcar idea is similar to the Free City Bikes available in Copenhagen and some other European, bike friendly cities. Of course, the bike project seems to work because the bikes are so marked up anyways that trying to steal/mod them is pointless. A Zipcar on the other hand could probably be modded (ala “Pimp My Ride”) for a few hundred bucks, but that would probably be stoopid. Still, its pretty cool that right now you can walk out to any of those green markers and drive away! I might just have to test it out someday… PS – if anyone reading this has tried one, please let us know your experience!