The “iDon’t” anti-iPod campaign is pretty interesting. Above is a pic I took of one of their ads on a billboard in NYC. To them, the “i” in “iPod” stands for anything but “interactive”, “Internet”, “innovative”, etc.. instead it stands for all of these things such as “isolation”, “introverted”, “idiot”, etc… In other words, all iPod owners are “sheep” in the herd. Maybe in NYC this is true since every 2nd person has an iPod attached to them, but in most places in the world, the iPod is pretty scarce and so in the larger scheme of things, these types of campaigns don’t really make much sense to me. In fact, the way they are designed, they seem like just another iPod ad.
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